Quora Questions & Answers (Social Media Q&A)

Quora Questions along with Answers 

How do I get 80% organic traffic on social media?

Here are a few most appropriate tips that account for 80% of the organic traffic on social media.

1. Optimize your social media platform: feature & algorithm-oriented profile, username, photo/logo, and keyword-rich description.

2. Efforts in the right direction: competitors, share count, asking the audience, being aware of the trends.

3. Content supremacy: evergreen, user-generated, eradicate boring, educational, inspiring, funny, trendy creative content.

4. Target audience emphasizing the goals: specific members, location, age, status, language, interest, education level, etc.

5. Timings to post matter: Facebook between 1 pm - 3 pm, Twitter between 12 pm - 6 pm, and LinkedIn between 7 am -5 pm. Refrain from throwing the post or content in the hurricane; wait for the non-peak hours to avoid getting lost.

6. Cross-promoting and influencer marketing: Facebook, LinkedIn, Instagram, Pinterest, Twitter, etc.

7. Interact with your followers/audience: Ask quizzes and questions, and look for suggestions and positive or negative feedback.

How do I fix a redirect error in a Google search console?

"Redirect error" means that bots could not find the destined URL & the redirect set up by you didn't work. The encountered error on a URL level in the Google search console status, and the affected page won't get indexed.

A redirect issue often leads to severe SEO issues, such as wasting the crawl budget and losing the ranking signals with a lag. Therefore, maintain the priority towards the redirect error pages.

Causes could be setting up the same redirect to transfer both bots & users to the URL, Googlebot receiving a 3xx redirect response code from the server, or Googlebot encountering an error while following your destination page redirect.

The ways to fix the redirect error are as follows.

1. Identify the reason behind the URL error. Then, reassure every time to direct bots and users of the original page toward the destination URL.

2. Analyze the list of affected pages. In case of any suspect, look beyond the Google search console because the report will only show you the URL that initiated a given redirect.

3. Examine whether or not the sitemap file is working and includes any redirect error pages. Use the status and page by dropdown menu in the upper left corner of the report.

4. Update your XML sitemaps. Use the sitemap file that only includes the prospective indexed pages, which respond with a 200 status code.

5. Fix the redirect chain and loop. Use tools like Link Redirect Trace, Redirect Path for Google chrome, and HEADMasterSEO for desktop tools.

What is an affordable way to advertise my brand in 2023?

1. Paid advertising. Allows businesses to tailor the message to people and the audience they want to attract or are interested in the service and product. It provides the benefit of immediacy, as it provides results and data immediately—complete control over who sees the messages and when they see the message.

2. Content supremacy. The storytelling, visual representation, exciting and eye-capturing headlines, conciseness, updating to the trending videos and reels, the recent features upgradation to create a creative content type to engage your audience.

3. SEO improvement to rank higher in search engines and pull the desired traffic. Keyword research, using metatags and titles throughout the content, Well organized content with proper URL structures and title tags, maintaining relevancy.

4. Social media platforms to connect to the audience. The most effective are video content, effective user-generated content, attention capture, setting goals, building stronger relationships, integration with other platforms, and boosting brand recognition.

How do I use personal SEO efficiently for inbound marketing?

Inbound marketing refers to creating content fit for SEO to attract & convert customers.

1. Creative and on-demand content: Satisfy a demand on the lead.

Listen to people & make an impression so that people take a breath to listen to you.

2. Target keywords & algorithm: Locate the keyword in your page title. Google indexes your page based on the keywords, and that adds all the clickable-worthy and trustworthy differences.

3. URL optimization:

Use the keyword phrase with the proper length URL. Plus, add the targeted keywords in the meta description.

4. The correct anchor text: When linking the text internally, use the correct wording for the linked web page or blog post.

5. Linkable & easily sharable functional content links: People want education & awareness about the product. They are interested to learn; you have a bet on the right one and make the links functional.

6. Keywords in image alt-text: Alt-text attribute to the images we connect with the blog or website. Make them look natural & SEO optimized at the same time.

Why are most businesses unsuccessful in social media?

The following are the reasons why most businesses fail in social media marketing.

1. Too desperate & sales: People are interested in the product's sales or the company's profit. People demand leverage over products if the content is click-worthy, catchy, and on-trend with the follow-ups that a business demands, no amount of irritability in desperation are required.

2. Buying followers: A wrong impression that goes a long way to building brand quality. False followers show no engagements. The only way out is to develop your followers consistently by earning their trust over time.

3. No clarity with the objective: Choose the social media marketing campaign objective wisely. Get into the skin of your target audience.

4. No outsourcing: It is crucial to outsourcing marketing work to a professional, well-researched agency. Do not run social media-sponsored posts on your own.

5. Audience perspective: Small businesses need to remember to invest their thought thread in excellent management of thorough understanding of their audience. Try to fit in their shoes. The closer, the better.

How can social media marketing boost sales and customer loyalty?

Following are the best ways to use social media marketing to increase sales & brand loyalty.

1. Interactive content & posts that educates, enlighten & entice. Along with providing the right informational content to educate them, it is also crucial to entertaining the audience in their free time. Grab more eyeballs.

2. User-derived content: Focus on the authenticity of your reviews. Any potential customer move towards more than three reviews. Share the positive thoughts in stories, videos, reels & highlights to let the customer dwell on the trust.

3. Cross-posting & networking: remember it, gen Z and millennials surf and are all over the place on social media platforms. Wisely use and manage all the platforms, and cross-post often on Instagram, Facebook, Titok, Pinterest, Youtube, Twitter, Snapchat, etc.

4. Shoppable posts to tag products & services that you are showing or using in your stories. This paves an easy way for the customers to visit the website and links.

5. Promote flash sales: Suggest limited-time sales. Time still haunts people, especially when it is about saving money. Such schemes more than usual customer traffic.

Question: What is the difference between Linking Page and Target Page in SEO?

Linking Page is to link or connect a website to another. That link, also known as a "hypertext" link, signifies a specially coded word or image that navigates the user to another web page when clicked upon on a web page.

The Internet can connect one website to another website through such links. However, every link has several legal implications that need permission.

SEO target pages

Target pages in SEO are the pages that the business chooses as a target page for the target audience who is also searching for those particular keywords. In turn, a website's Search Engine Optimization of a target page increases website traffic and sales conversions. The right and targetted keywords, along with well-written, engaging, and relevant content, can lead to visitors, prospects, leads, customers, etc.

Question: What content is more prevalent in social media?

1. Educational content: Studies from New York Times, BuzzSumo, and OkDork discovered that long-form educational content such as infographics, how-to and list-type posts receives more clicks and shares on social media.

2. Psychologists Hazel Markus and Paula Nurius show that people tend to picture ideas and aspire more toward interactive content. For instance, success stories of similar people and idols, political commentary, quizzes, polls, games, videos, calculators, questions, captions, photos, etc., are the most interactive content forms.

3. Newsworthy content: A study of 2014 suggests that news items badge the highest average social media shares per month.

4. Entertaining content: UCLA researchers discovered that entertaining content such as puzles, memes, viral videos, nostalgia-ivoking, jokes, comics, giveaways, and juicy gossip hits a neurological component of the users. 

Question: How can any individual increase website traffic in the competition of 2023?

Several experts hack to increase website traffic in 2023

1. Optimize the website for search with the help of SEO tools and using relevant keywords. For instance, Keywords Everywhere is an SEO tool to follow the keywords that can represent the niche content on the website.

2. Backlinks are the lifeblood of holding trust and authenticity on a website. Backlinks direct the site to Google.

3. Analyze the competitors to know the main marketing channels in trend. For instance, the Alexa tool can remark the immediate competitors' attributes to websites and directions.

4. Content freshness is the leading SEO hack to follow in 2023. For instance, product review apps such as Stamped.io Product Review Addon and customer feedback help keep the content alive and fresh.

5. Quizzes and polls with share results features are the most effective lead generation tool for 2023. For instance, Bra company True & Co. uses quizzes on their website to review recommendations.

6. Podcast services add value to nurture customer relationships. 

Question: How can you use SEO to increase website traffic?

1. Updated content - regular postings, creative and trending content with SEO authenticity.

2. Use metadata and meta description to bank on the relevancy. Moreover, these are the first impression and understanding a user has about the web page.

3. Using alt tags

4. Using targeted keywords.

5. Building out backlinks through guest blogging, testimonials, infographics, and sharing on social media platforms.

6. Follow technical SEO to make the website's functioning smooth and accessible.

7. A thorough understanding of SEO metrics to ensure everything runs smoothly.

8. Focus on building relevant links to increase the critical ranking factor.

9. Format content for featured Snippets to rule SERPs.

10. Google algorithm matters the most.

Question: How important is SEO in the field of digital marketing?

Todd Malicoat says, "SEO is a noun, verb, and adjective."

• Without SEO, the webpage would be difficult to first find, crawl, and categorize.
• It would only be easy to find, crawl and categorize the webpage with an SEO technique. Therefore, SEO is integral to managing a digital business and making it work.
• For instance, imagine a shop without any name, category, or location addressed to it. The customers would get puzzled and confused; customers can never be an option for any business, let alone forget digital companies.
• SEO similarly indicates relevancy, address, authenticity, and accurate information about the brand or business. In addition, it helps in creating tags along with appropriate techniques.
• Around 14 billion searches take place online every month. After Globalization, every business has an online presence. Therefore, your business website needs to be ranked and fall under those 14 billion searches.
• SERPs and PPC are part of SEO techniques for ranking the website organically.
• SEO advertises your business free of cost.
• SEO provides better ROI when compared to other online marketing, such as PPC, social media marketing, and email marketing.

Elements of SEO that are crucial for digital marketing

1. Website names and URL

2. Meta tags

3. Characteristics of link

4. Usability and accessibility

5. Crawling

6. Indexing

7. Google algorithms

Question: What are the three types of media used in online marketing?

The three types of media used in online marketing are:

1. Earned media: The free media but the most effective and essential as earned with organic value without any direct investment in its acquisition by the brand. For instance, Every work on the channel to pull the customers falls under this but through an indirect link.

• Ways and strategies:
• SEO technique and
• social media content strategy.
• Through spontaneous activities or SEO standard adjustment.
• Google practices that the company implements in brand management.

2. Owned media: the company owns this media permanently. For instance, for education and awareness purposes.

Ways and strategies:

• websites
• blogs
• youtube channels
• social media pages

3. Paid media: the media you pay to feature your content.

Ways and strategies:

• AdWords
• external links
• ads in portals outside the brand website.

Therefore, every media type has a different brand reach in advertising, awareness, engagement, and conversions.

Question: How can SEO services boost your sales and revenue targets?

SEO helps in generating a specific audience.

1. based on the search term, tailored through specific keywords in the content.

keywords help in inviting exemplary visitors and audience

increases the conversion rate and revenue target.

2. optimized product images in SEO help in boosting sales and revenues

3. social media networks targeted through SEO techniques employed by the service provider.

4. SEO helps in optimizing the website for mobile. Since 80% of local mobile searches lead to conversions, optimizing the website for mobile is the most important.

5. SEO strategies include creating Google My Business account, which advances and banks on sales and revenue.

Question: What is online marketing without social media?

Online marketing without social media accounts for the sales and revenue target outside social media platforms such as youtube, Instagram, Twitter, Quora, Facebook, etc., is the essential marketing source. The popularity of websites and social media platforms keeps changing with time and upgradation.

1. Email marketing campaigns are more reliable and help acquire new customers.

2. Search engine marketing and SEO: Margo Kahnrose, CMO of Skai, advocates Search Engine Marketing (SEM) as a robust program. Skai is a commerce intelligence and advertising platform advanced by brands like KraftHienz.

3. Mobile apps: Creating a mobile app for the business and brand advocates through independent, authentic, and engaging content. Upwork says that mobile apps build stronger customer relationships and create brand value.

4. Sponsored Ads and Retail Websites: Ads on the retailer and marketplace websites engage buyers and customers while shopping. Skai's reports say these ads increases by 45% every year.

5. Event sponsorship programs: The CEO of Perdue Inc advocates for the clients to either sponsor events or create events to advertise. For instance, award shows such as the Emmys award show.