Introduction Email: 

Send a personalized email introducing yourself and your digital marketing company. Keep it concise, friendly, and professional. Explain how your services can benefit their business and include a call-to-action to encourage a response.

• Subject line
• Preview text
• Personalization intro
• Company Introduction
• Example of 2-3 clients we have previously worked with
• Provide our company website, social sites, brochure.
• For starting the initial conversion.

Analyze results or track email

Follow-up Email: 

For those who haven't replied to the introduction email, send a follow-up email after a few days. In this email, express your continued interest in working with them and highlight a specific aspect of your services that may be particularly relevant to their business. Reiterate the call-to-action from the first email.

Analyze results

Engagement Email: 

For those who replied positively or showed interest in your services, send an engagement email that dives deeper into their specific needs. Ask them questions about their goals, pain points, and current marketing strategies. Show genuine interest in understanding their business and how you can help.

• Content regarding educational, promotional, information.
• Case studies or proof of our previous work
• Schedule a call for better knowledge

Proposal Email: 

Based on the information gathered from the engagement email, craft a personalized proposal tailored to their needs. Highlight the specific services you recommend and explain how they can solve their marketing challenges. Include pricing details, case studies, and testimonials to strengthen your proposal's credibility.

Follow-up Email (No Response): 

For those who haven't replied to any of your previous emails, send a gentle follow-up email after a reasonable time interval. Reiterate your interest in working with them, ask if they have any questions or concerns, and offer to provide further information or assistance. Keep the tone polite and helpful.

Nurture Campaign: 

Implement an automated nurture campaign for both those who have responded and those who haven't. Share relevant and valuable content through a series of emails, such as blog posts, industry news, success stories, and tips. This helps to keep your brand top of mind and continue building trust.

Re-engagement Email: 

For those who haven't responded to any of your emails, send a re-engagement email after a longer period of time. Remind them of the value you can provide, share a special offer, or ask if they would like to be removed from your mailing list. This can help to rekindle their interest or allow you to focus on more responsive leads.

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Samples

Email 1: "Missed You" Reunion

Subject: We've Got a Special Treat Just for You, [Client's Name]!

Objective: Re-engage with clients who haven't made a purchase in 60 days by expressing appreciation for their past support and offering a special coupon to encourage them to return.

Hey there, [Client's Name]! We've been feeling the absence and couldn't resist reaching out to say how much we've missed you. It's time for a long-overdue reunion! To celebrate your return, we've prepared a special treat—a fabulous coupon that'll make you fall in love with our products all over again. Let's make up for lost time!

Email 2: "Buzzworthy" Updates

Subject: Bee-lieve it or Not, We've Got Some Un-BEE-lievable Updates!

Objective: Inform clients about exciting updates, new features, or improvements since their last purchase to reignite their interest and showcase the value they can expect. Remind them of the exclusive coupon to motivate them to take action.

Hey [Client's Name], guess what's been buzzing at [Your Company]? We've been working like busy bees to bring you some seriously buzzworthy updates! From new features to exciting improvements, we've made our hive even sweeter. Oh, and speaking of sweetness, your exclusive coupon is right here, waiting to make your day even brighter. Get ready to be wowed!

Email 3: "Rave Reviews" Showcase

Subject: Don't Just Take Our Word for It! Check Out These Rave Reviews

Objective: Build trust and credibility by sharing positive testimonials and reviews from satisfied customers. Use social proof to reinforce the quality and desirability of your products or services. Emphasize the exclusive coupon offer to drive recipients to redeem it.

Hey [Client's Name], the love for our products is echoing through the universe! Don't just take our word for it—check out what others are raving about. We've gathered some stellar reviews from our amazing customers who've experienced the magic firsthand. Trust us, you won't want to miss out on the goodness they're talking about. And with your exclusive coupon, it's the perfect time to jump back in!

Email 4: "Flashback" Flash Sale

Subject: Flashback to the Good Times! Your Exclusive Flash Sale Is Here

Objective: Create a sense of urgency and excitement by offering a limited-time flash sale exclusively for the returning clients. Encourage recipients to take advantage of the exclusive coupon and make a purchase to benefit from the exceptional discounts and experience the nostalgia.

Hey [Client's Name], let's turn back the clock and relive the good times together! To celebrate your comeback, we're throwing a mind-blowing flash sale, just for you. Your exclusive coupon will unlock jaw-dropping discounts that'll make you feel like you're back in the golden era. It's time to indulge in the nostalgia and treat yourself to something extraordinary. Hurry, it won't last forever!

Email 5: "Cheers to You" Farewell

Subject: Cheers to Our Journey Together! Share Your Feedback with Us

Objective: Express gratitude for the client's past support, regardless of their decision to make a purchase. Encourage clients to share feedback and insights to improve future experiences. Maintain a positive and appreciative tone, leaving the door open for future engagements.

Hey [Client's Name], as we bid farewell (for now), we want to raise a virtual toast to the incredible journey we've shared. Your support has meant the world to us, and we're grateful for the memories we've created together. Before you go, we'd love to hear your feedback. Share your thoughts, suggestions, or simply let us know how we can make future experiences even better. Cheers to you!

Feel free to customize the content, tone, and design to align with your brand's personality and capture the attention of your target audience. The key is to create a unique and engaging experience that stands out and encourages clients to reconnect with your brand.