Digital Marketing Q&A - Social Media

Question: What are the three types of media used in online marketing?

The three types of media used in online marketing are:

1. Earned media: The free media but the most effective and essential as earned with organic value without any direct investment in its acquisition by the brand. For instance, Every work on the channel to pull the customers falls under this but through an indirect link.

• Ways and strategies:
• SEO technique and
• social media content strategy.
• Through spontaneous activities or SEO standard adjustment.
• Google practices that the company implements in brand management.

2. Owned media: the company owns this media permanently. For instance, for education and awareness purposes.

Ways and strategies:

• websites
• blogs
• youtube channels
• social media pages

3. Paid media: the media you pay to feature your content.

Ways and strategies:

• AdWords
• external links
• ads in portals outside the brand website.

Therefore, every media type has a different brand reach in advertising, awareness, engagement, and conversions.

Question: How can SEO services boost your sales and revenue targets?

SEO helps in generating a specific audience.

1. based on the search term, tailored through specific keywords in the content.

keywords help in inviting exemplary visitors and audience

increases the conversion rate and revenue target.

2. optimized product images in SEO help in boosting sales and revenues

3. social media networks targeted through SEO techniques employed by the service provider.

4. SEO helps in optimizing the website for mobile. Since 80% of local mobile searches lead to conversions, optimizing the website for mobile is the most important.

5. SEO strategies include creating Google My Business account, which advances and banks on sales and revenue.

Question: What is online marketing without social media?

Online marketing without social media accounts for the sales and revenue target outside social media platforms such as youtube, Instagram, Twitter, Quora, Facebook, etc., is the essential marketing source. The popularity of websites and social media platforms keeps changing with time and upgradation.

1. Email marketing campaigns are more reliable and help acquire new customers.

2. Search engine marketing and SEO: Margo Kahnrose, CMO of Skai, advocates Search Engine Marketing (SEM) as a robust program. Skai is a commerce intelligence and advertising platform advanced by brands like KraftHienz.

3. Mobile apps: Creating a mobile app for the business and brand advocates through independent, authentic, and engaging content. Upwork says that mobile apps build stronger customer relationships and create brand value.

4. Sponsored Ads and Retail Websites: Ads on the retailer and marketplace websites engage buyers and customers while shopping. Skai's reports say these ads increases by 45% every year.

5. Event sponsorship programs: The CEO of Perdue Inc advocates for the clients to either sponsor events or create events to advertise. For instance, award shows such as the Emmys award show.

Question: Which backlink is the least important in SEO 2023?

The least important and the worst type of backlink is the Tier 3 backlink. It can penalize the site or webpage in The search engine results pages.

The standard type of the Tier 3 backlink is as follows:

1. Paid links: If a backlink is bought by you, whether from the website owner itself, there is a high chance of you ending up with many other backlinks. Such backlinks will falter you in an unwanted network. Google algorithms will count you as a culprit.

2. Comment spam: This backlink can land you in thousands of backlinks from the comment section and indicates inorganic reach. Another website owner can report you to Google and get you penalized.

3. General directories: Mostly spammy and another example of paid links. Google can quickly identify any general directories coming to your website and can get you penalized.

4. Irrelevant sources: After the Google Penguin update, they are demoted to tier 3 backlinks from tier 2 backlinks. Backlinks should be genuine and organic websites that add value to the reader of the first website.

Question: How do SEO service providers typically handle keyword research?

An SEO service provider handles keyword research based on the following factors:

1. Relevance: Content and keywords must meet the requirement of the searcher by the query. Therefore, an SEO will look for the most relevant and best resource for the higher content value to rank n Google search results.

2. Authority: Enriching the site with helpful, informative, and promoting content can make the site more authoritative, identifiable, and valued by Google. For instance, if the keywords SERPs are dominated by sources such as Forbes or The Mayo Clinic, the chances of your website competition in Google ranks will get reduced.

3. Volume: Volume determined by monthly search volume (MSV) accounts for the number of times the keyword is searched per month across the globe.

Following are several key steps that most SEO service providers follow:

1. Enlist essential and relevant topics about your business. For example, for a marketing software seller company like HubSpot, general topics would be inbound marketing, email marketing, lead generation, SEO, Social media marketing, etc.

2. Fill those topics with specific keywords. Again, consider the user intent and the keyword phrases that can work well with SERPs and Google algorithms.

3. Research-related search terms can be considered with the help of Google search results suggestions. These keywords can spark ideas.

4. Use keyword research tools such as Ahrefs SEMrush, Ubersuggest, Google keyword Planner, Moz, Keyword Everywhere, etc., to the business advantage.

Question: Is content marketing important to rank higher on Google?

Content marketing is no doubt the north star of an online business. Quality content marketing is an essential ranking factor in Google searches.

1. The growth in unique site traffic is 7.8x higher for content marketing leaders rather than for followers.
2. Data shows that the website conversion rate is 6x higher for content marketing embracers than non-embracers.
3. The conversion rate is six times higher, which leads to a higher ROI for companies.
4. Critical top-quality content, SEO optimization, and consistency in publication can lead to top-class Google search result ranking.
5. Getting into buyers' persona, knowing their psyche and needs, and further brainstorming the topics in the vicinity of their interest are the critical factors in a content marketing strategy.

Question: How can I develop a search engine like Google?

1. First, to make a search engine like Google, one needs to crawl and store all the data that is almost the entire web. It will take months or years of strategic work with good technology, software, and hardware.
2. Google has a Big Table in a unique NOSQL database where all the online search data is stored. Big Table works on a reliable HDFS system. Notes in the same network need support and distribution in an accurate and reliable file system.
3. You can not run the Google engine on MySQL or Oracle. It needs NOSQL or HDFS system.
4. It would help if you had a Hadoop, a collection of all significant data components or software; an HBase, which works on Hadoop to store petabytes of data; and a hyper table based on C++.
5. It would help if you tied up with a data center or hosting company to use it as hardware for a series of nodes required in a single network.
6. You need a Google clone application and code that is required to code a commercial application with a standard Google clone script that can work on the hardware mentioned above and software.

How do I use personal SEO efficiently for inbound marketing?

Inbound marketing refers to creating content fit for SEO to attract & convert customers.

1. Creative and on-demand content: Satisfy a demand on the lead.

Listen to people & make an impression so that people take a breath to listen to you.

2. Target keywords & algorithm: Locate the keyword in your page title. Google indexes your page based on the keywords, and that adds all the clickable-worthy and trustworthy differences.

3. URL optimization:

Use the keyword phrase with the proper length URL. Plus, add the targeted keywords in the meta description.

4. The correct anchor text: When linking the text internally, use the correct wording for the linked web page or blog post.

5. Linkable & easily sharable functional content links: People want education & awareness about the product. They are interested to learn; you have a bet on the right one and make the links functional.

6. Keywords in image alt-text: Alt-text attribute to the images we connect with the blog or website. Make them look natural & SEO optimized at the same time.

Why are most businesses unsuccessful in social media?

The following are the reasons why most businesses fail in social media marketing.

1. Too desperate & sales: People are interested in the product's sales or the company's profit. People demand leverage over products if the content is click-worthy, catchy, and on-trend with the follow-ups that a business demands, no amount of irritability in desperation are required.

2. Buying followers: A wrong impression that goes a long way to building brand quality. False followers show no engagements. The only way out is to develop your followers consistently by earning their trust over time.

3. No clarity with the objective: Choose the social media marketing campaign objective wisely. Get into the skin of your target audience.

4. No outsourcing: It is crucial to outsourcing marketing work to a professional, well-researched agency. Do not run social media-sponsored posts on your own.

5. Audience perspective: Small businesses need to remember to invest their thought thread in excellent management of thorough understanding of their audience. Try to fit in their shoes. The closer, the better.

How can social media marketing boost sales and customer loyalty?

Following are the best ways to use social media marketing to increase sales & brand loyalty.

1. Interactive content & posts that educates, enlighten & entice. Along with providing the right informational content to educate them, it is also crucial to entertaining the audience in their free time. Grab more eyeballs.

2. User-derived content: Focus on the authenticity of your reviews. Any potential customer move towards more than three reviews. Share the positive thoughts in stories, videos, reels & highlights to let the customer dwell on the trust.

3. Cross-posting & networking: remember it, gen Z and millennials surf and are all over the place on social media platforms. Wisely use and manage all the platforms, and cross-post often on Instagram, Facebook, Titok, Pinterest, Youtube, Twitter, Snapchat, etc.

4. Shoppable posts to tag products & services that you are showing or using in your stories. This paves an easy way for the customers to visit the website and links.

5. Promote flash sales: Suggest limited-time sales. Time still haunts people, especially when it is about saving money. Such schemes more than usual customer traffic.

What are some effective digital marketing strategies for small businesses with limited budgets?

Ans. Digital Marketing sounds expensive, and many people think they cannot afford it. But marketing exists in all types of business scales.

You don’t have to spend a lot of money to promote your band. You can do it in the budget this way -

Email Marketing:

Email Marketing is one of the most affordable digital marketing strategies. Every type of business uses this strategy to generate leads. Moreover, it is proven to be much more effective than the other ones.

Blog Posting:

You might not be aware of this, but blogs are one of the most effective ways to make your site visible to the audience. As it is a longer form of content, it gives you more chances to include links that create your authority.

Apart from that, blogs are like stories. So they can attract more audiences through this tone. You can be recognised by Google on multiple topics and search intentions through blogs.

Social Media Marketing:

You just need to open an Instagram account and post things that make people laugh, interested, motivated, and sometimes emotional.

The majority of your targeted audience is on social media and you don’t evenhave to pay for that. Just be consistent with your posting, entertain people, and see your sales boost.

SEO Practices:

Digital Marketing is nothing without SEO. If you want your website to rank, you must follow certain practices that Google’s algorithm demands. There is no rocket science behind it but just a set of interesting rules to drag the audience.

Digital Marketing is not about money but smart work.

How can I measure the ROI of my digital marketing campaigns?

Measuring the ROI of your campaigns is not a tricky thing to do. Yes, thousands of factors affect the ROI, but testing it is the only way to see which platform works best for you.

You just need to keep track of a few things and are good to go. The things are mentioned below -

• The money you have spent on different marketing tricks
• The number of leads or sales growth
• The overall marketing cost

These three things will help you to calculate your actual profit. Subtract the amount you have spent on marketing strategies from the sales growth and divide it by the overall marketing cost.

And here you are with a clear idea of how your campaigns perform. Depending on the results, you can plan the next one.

What are the latest trends in digital marketing, and how can businesses stay ahead of the curve?

When it comes to digital marketing trends, certain things will never go out of trend, and you need to follow them.

Yes, digital marketing trends indeed change, but the trends are pretty simple if we talk about the present. Here are some-

• Using AR or VR for marketing

Augmented Reality or Virtual reality is known to enhance the user experience. Marketing is about dragging more customers; it is only possible when you enhance the user experience.

• Video Content

People don’t like to read much nowadays. They are more into videos and memes. So, improve your social media presence and provide video content. It is proven to impact them more and make them buy things.

• Content Optimization

Optimizing content means making your content more relatable to the audience. Based on how they search on google voice or the words they type, you can get a fair idea about how to optimize the content further.

It helps you to stay on the trend. The more you optimize, the longer you will stay in the run.

Just understand your audience, and you are there.